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Government Response to ACCC Digital
Platform Services Inquiry
ACCC Recommendation 1: Economy-wide consumer
measures
The ACCC continues to recommend the introduction of new and expanded economy-wide
consumer measures, including an economy-wide prohibition against unfair trading
practices and strengthening of the unfair contract terms laws. These reforms, alongside
targeted digital platform specific obligations, would assist in addressing some of the
consumer protection concerns identified for digital platform services.
The Government supports in principle this recommendation.
The Government is committed to protecting Australian consumers. The Government has
already introduced legislation that strengthens our unfair contract terms law, as part of the
Treasury Laws Amendment (More Competition, Better Prices) Act 2022 in November 2022.
These laws:
amend the Competition and Consumer Act 2010 to increase the maximum penalty
applicable for anti-competitive behaviour and certain breaches of competition consumer
law;
amend the Competition and Consumer Act 2010 and Australian Securities and Investments
Commission Act 2001 to establish a civil penalty regime prohibiting the use of, and
reliance on, unfair contract terms in standard form contracts; and
expand the class of contracts that are covered by the unfair contract terms.
Additionally, the Government has released a Consultation Regulation Impact Statement
(Consultation RIS) on options to address unfair trading practices. The Consultation RIS seeks
further evidence on the nature of unfair trading practices and the extent of any consumer and
small business harm arising from potential gaps in the Australian Consumer Law.
The Government is committed to ensuring Australian consumers are treated fairly and can
conduct business successfully.
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ACCC Recommendation 2: Digital platform specific
consumer measures
The ACCC recommends additional targeted measures to protect users of digital platforms,
which should apply to all relevant digital platform services, including:
Mandatory processes to prevent and remove scams, harmful apps and fake reviews
including:
a notice-and-action mechanism
verification of certain business users of additional verification of advertisers of
financial services and products
improved review verification disclosures of public reporting on mitigation
efforts.
Mandatory internal dispute resolution standards that ensure accessibility, timeliness,
accountability, the ability to escalate to a human representative and transparency.
Ensuring consumers and small business have access to an independent external
ombuds scheme.
The Government supports in principle this recommendation.
The Government is committed to combatting scams and online fraud, and provided $86.5
million in the 2023-24 Budget for anti-scam measures, including the establishment of a new
National Anti-Scam Centre. The Centre, launched on 1 July 2023, will bring together the private
sector, regulators, and law enforcement in the fight against scams. The Government is exploring
the development of industry codes to outline the responsibilities of the private sector, including
digital platforms, in relation to scam activity.
The Government will also do more work to identify and classify the issues arising from harmful
apps to ensure they are addressed. Further specific obligations on platforms to address
concerns relating to harmful apps could be part of an App Marketplaces code under any new
competition regime.
Online reviews are a valuable source of information for consumers and it is important that such
information is genuine and reliable. Fake reviews can mislead consumers and result in
significant harms for Australian businesses. The Government will consider appropriate and
balanced solutions that take account of potential compliance burden and practical implications
for both the digital platforms and those that rely on online reviews. This will include considering
whether disputes over fake reviews could be effectively managed through proposed dispute
resolution processes as well as potentially utilising misinformation and disinformation and
scams regulation.
The Government accepts the ACCC’s findings that digital platforms do not have adequate
processes for consumers to raise issues and concerns experienced online. A lack of effective
dispute resolution processes can reduce trust and confidence in digital platform services and
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prevent Australians from taking full advantage of the benefits provided by digital platforms. The
Government will undertake further work to develop internal and external dispute resolution
requirements by calling on industry to develop voluntary internal dispute resolution standards
by July 2024.
The Government is committed to ensuring that Australian consumers have access to
appropriate pathways to voice their concerns and resolve issues they face online.
ACCC Recommendation 3: Additional competition
measures for digital platforms
The ACCC recommends the introduction of additional competition measures to protect
and promote competition in markets for digital platform services. These should be
implemented through a new power to make mandatory codes of conduct fordesignated’
digital platforms based on principles set out in legislation.
Each code would be for a single type of digital platform service (i.e. service-specific codes)
and contain targeted obligations based on the legislated principles. This would allow
flexibility to tailor the obligations to the specific competition issues relevant to that service
as these change over time.
These codes would only apply to ‘designated’ digital platforms that meet clear criteria
relevant to their incentive and ability to harm competition.
ACCC Recommendation 4: Targeted competition
obligations
The framework for mandatory service-specific codes for Designated Digital Platforms
(proposed under Recommendation 3) should support targeted obligations based on
legislated principles to address, as required:
anti-competitive self-preferencing
anti-competitive tying
exclusive pre-installation and default agreements that hinder competition
impediments to consumer switching
impediments to interoperability
data-related barriers to entry and expansion, where privacy impacts can be managed
a lack of transparency
unfair dealings with business users
exclusivity and price parity clauses in contracts with business users.
The codes should be drafted so that compliance with their obligations can be assessed
clearly and objectively. Obligations should be developed in consultation with industry and
other stakeholders and targeted at the specific competition issues relevant to the type of
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service to which the code will apply. The drafting of obligations should consider any
justifiable reasons for the conduct (such as necessary and proportionate privacy or security
justifications).
The Government supports in principle recommendations 3 and 4.
The ACCC presented a strong case for the development of a new ex ante digital competition
regime that addresses anti-competitive behaviours of certain digital platforms.
Under a new regime, some digital platforms could be designated to service-specific codes,
which could include imposing targeted obligations and prohibitions relating to specific types of
anti-competitive conduct.
The evolution of digital platforms has provided significant benefits for consumers and
businesses, reducing the costs of a variety of transactions and providing new services, often at
low or no direct costs. However, the Government agrees that due to the unique nature of the
digital economy, some platforms play a gatekeeper role for consumers and businesses and have
entrenched market power in particular services. This has resulted in anti-competitive practices,
such as self-preferencing products and services and the creation of other barriers to
competition, which have affected consumer choice and bargaining power.
The introduction of any new ex ante regime would be a significant undertaking and it would be
critical to develop a framework that ensures Australians continue to enjoy the benefits of the
best technology in the world. Part of designing the new framework would include considering
the broader allocation of powers for the regulator to enforce the regime and undertake roles
under other reforms. This will include considering providing the ACCC with information-
gathering powers to assist with preparing periodic reports to the Government under the News
Media and Digital Platforms Mandatory Bargaining Code.
The Government will task Treasury to commence work on the design and form of a possible
legislative framework which could enable the creation of service-specific codes. The outcomes
of this work would be informed by extensive consultation on an appropriate framework and
governance model. In line with the evidence presented by the ACCC, the Government would
take a harms-based approach to prioritising this work.
The Government is closely monitoring international developments and will work with our
international counterparts to ensure any Australian framework is consistent and cohesive with
overseas approaches. International experience has demonstrated the complexities in achieving
the appropriate and effective regulatory approach, and we call on digital platforms to work with
government in good faith.