SOCIAL RETURN ON INVESTMENT
QMANSYS PROJECT IMPLEMENTED BY NASSCOM FOUNDATION
A CSR Project of Firstsource Solutions Limited
Report Prepared By
Social Audit Network, India
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Assessing Social Impact using Social Return on Investment (SROI) -
Training and Empowerment of 150 youth in Siliguri by Qmansys
Introduction
The SROI methodology serves as a valuable tool for elucidating and comprehending the
financial value of outcomes resulting from social interventions. It quantifies, in monetary
terms, the social value generated for every rupee invested in a project or intervention. Unlike
traditional economic analyses, SROI goes beyond mere investments and outputs, centring its
focus on the value of outcomes or changes experienced by stakeholders.
This methodology incorporates a wide array of social outcomes, including intangible benefits
like increased self-confidence and communication skills, alongside more tangible outcomes
such as an increase in earning capacity. SROI analysis integrates both quantitative and
qualitative data gathered from surveys, providing a comprehensive account of the impacts
generated.
The culmination of an SROI analysis is an SROI ratio, which compares the investment made to
the demonstrable financial value of social outcomes reflected in monetary terms. It highlights
the financial benefits derived from social investments made.
It is crucial to understand that while SROI enables the assessment of social initiatives in terms
of social outcomes expressed in financial returns, the calculated social value return is not
synonymous with the creation of spendable currency. Instead, it aids in better understanding
the value of social outcomes using financial measures, as opposed to other economic
indicators. By estimating this value through financial proxies and amalgamating these
valuations, an SROI analysis provides an approximation of the total social value created by an
intervention.
The SROI calculation given below is for the CSR initiative, Skilling youth on Green Technology
Project implemented by NASSCOM Foundation for 150 beneficiaries in Siliguri, West Bengal,
is based on a total budget (input value) of Rs 16,08,200 (Sixteen Lakhs, Eight Thousand, and
Two Hundred rupees).
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I. Step 1. Establishing scope and identifying stakeholders
The stakeholders considered for the SROI were
150 youth who have completed the training on ATL LAB implementation, Electric
Vehicle Chargers Infrastructure and 5G technology at Siliguri, West Bengal. Of them,
100 youth were placed.
II. Step 2. Mapping outcomes
The outcomes represent significant changes observed in the participants who have completed
or are currently undergoing the course, and these changes can be quantified financially. From
a myriad of experiences, the most crucial outcomes have been identified for inclusion in the
SROI analysis. The primary goal of this program is to enhance the skills of rural youth in green
technology, electric vehicle (EV) technology by harnessing the power of technology.
i. The proposed project outcomes were:
The beneficiaries will have the capability to apply their learnings from the green
technology effectively, leveraging it to improve their livelihoods.
All participants are expected to experience an increase in their income, reaching 100%
employment.
Enhanced levels of confidence and happiness are anticipated for all participants.
Every individual involved is anticipated to contribute towards the improvement of the
environment within their respective communities.
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The Impact map:
Positive outcomes experienced by key stakeholders, who are the youth who attended the
training are mapped below.
ACTIVITY
INPUT
OUTPUT
OUTCOMES
IMPACT
Training on ATL
LAB
implementation,
Electric Vehicle
Chargers
Infrastructure
and 5G
technology
Training,
mentoring
150
youth
trained
100% youth trained
understood the
technology
New avenues of
jobs created.
Huge scope of the
subject knowledge
to be utilised to
benefit local
communities.
Knowledge on
technology of the
future.
100% youth trained
know how to
implement the
technology in their
line of work
More people are
aware of
environment friendly
technology options
and its prospects.
Increased interest in
participation in
similar jobs.
Environmental
sustainability.
Placement
Mentoring
Participants and
offering them
guidance and
support
Connecting
to
organizations
in the
area/region
to improve
placement
prospects
and fill need
100
youth
placed
100 youth placed in
the same field they
are trained in
Rs 12,000 average
income earned per
month
Increased
knowledge of
financial literacy
aids
Increase in
number of jobs
created in the
area/region.
100 youth reported
increased confidence
levels and happiness
levels
Improved family
income
Increase in
wellbeing of family
and community
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During the stakeholder consultation, the participants were asked whether they had
experienced these outcomes before and after the training.
III. Step 3. Evidencing outcomes and giving them a value
This step determines how stakeholders experience the listed outcomes and establishes the
financial value of each mapped outcome. The following outcomes were observed during our
interaction with the stakeholders.
S. No
Key area of focus
1
Increase in income levels of each trainee
Average salary after placement
2
Increase in confidence and happiness Levels
Self-reported
3
Capability to make a positive impact on the
environment in their area of residence.
4
Increased earning aspirations
5
Creating a new need in the market
6
Tech innovation
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Networking Opportunities
However, only the top 3 outcomes were considered for the SROI study. They are as follows.
Outcome No
Key Outcome
1
Increase in revenue
2
Increase in confidence and happiness Levels
3
Capability to make a positive impact on the environment in their area
of residence.
IV. Step 4. Establishing impact
This step involves considering what other elements are part of the change experienced by
Participants. They include:
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Deadweight an estimation of the value that would have been created if the activities
from the program did not happen.
Displacement an assessment of how much of the activity displaced other outcomes.
Attribution reflects the fact that the investment and core program activity is not
wholly responsible for all of the value created.
Drop-Off- refers to how long an outcome lasts for and recognises that outcomes may
continue to last for many years but in the future may be less, or if the same, will be
influenced by other factors.
These elements are applied as discounts to the value included in the SROI analysis (expressed
as percentages). They help ensure that the SROI value is not over-claimed, and provide a
‘reality check’ on the actual impact of the social investment. These values have to be gathered
during stakeholder consultations.
i. Deadweight
The % of Participants who were confident that they would have got the skills on their own
volition was the value assigned for Deadweight. The completed Participants were asked a
question- What would they have done had they not joined the course - for which the following
were the responses.
Outcome 1: According to the conducted interviews, no similar programs had been
implemented in the program area prior to this initiative, marking it as the first of its
kind. Consequently, a 5% deadweight was assigned to this outcome.
Outcome 2: Stakeholders universally expressed increased satisfaction and
confidence, attributing it to their enhanced earning capabilities and financial
independence (not being reliant on their family). Previously reliant on meagre
incomes from the MNREGA scheme, they now reported a positive shift. As a result, a
5% deadweight was assigned to this outcome.
Outcome 3: The program was acknowledged for its notable impact on the
community's awareness. Before the students were placed, no other organization
operated in the same field and hence, the villagers were unaware of the benefits of
the technology, justifying a 5% deadweight allocation for this outcome.
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ii. Displacement
Displacement is the positive impact of one stakeholder at the cost of a negative impact on
the other stakeholder.
Observations revealed that there were no other centres providing comparable youth
development programs in the specified areas. Consequently, a 10% displacement rate
was presumed.
iii. Attribution
The Participants were asked whether they were aware of any similar skill development
centres in the neighbourhood.
Outcome 1, 2, 3: None of the youth knew what green technology, EV was. Negligible to
marginal prior experience. Hence, the value for attribution was assigned as 10%.
iv. Drop-off
The Participants were also asked about the duration they would remember or use the skills
learnt. All the respondents had said that the skills learnt both technical and entrepreneurial
would be useful to them for life.
The duration of the skill was assumed to be for 5 years as that is the maximum that
can be assumed in an SROI calculation. Based on the above findings, only a marginal
5% dip in their knowledge and skill-sets if any, is envisaged.
Hence the drop off rate is calculated to be 5% for each of the envisaged outcomes.
V. Step 5. Calculating the SROI
The last step in an SROI analysis is calculating the SROI ratio. The ratio is calculated by
multiplying the number of stakeholders achieving an outcome by the value of that outcome
(financial proxy), and then discounting for impact. All outcomes are then added together for
the total present value, which is divided by the total investment.
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The financial proxy was based on the feedback received from the stakeholders during the
consultation with them. They were asked to rate their outcomes based on ratio. The financial
proxies used were calculated on a rating basis. Pro rate of 3:2:1 assumed to be reasonable for
outcomes 1,2 and 3 respectively. All the costs detailed below are for one person.
Outcome
Financial Proxy
Reason for assigning the
value
Ability
to use the learnings
to enhance their
livelihood and income
Rs 12,000
Average salary per month
after the training was Rs
12,000 (Rating 1)
Increase in happiness and
confidence levels
Rs 8,000
Consultation with youth
(Rating 2)
Triggering consciousness on
the benefits of Green tech
for environment
Rs 4,000
Consultation with youth
(Rating 3)
SROI Formula
SROI = Total Present Value of social value/Net Present Value of the investment
Total PV of Social Value = Quantity of outcome * Proxy Value * (Attribution
Deadweight Displacement Drop-off for each year)
The cost per learner*no. of Participants/completed Participants was used to calculate
NPV of Investment
Some of the assumptions taken were as follows:
The client consultation involved a Focused Group Discussion that involved 3 youth.
The answers are assumed to be representative.
The average income was assumed as 12, 000 per month
The financial proxies, percentage adjustments for deadweight, displacement,
attribution and drop off are assumed to be reasonable
The outcomes would last for five years and hence the cost id calculated for 5 yrs
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SROI Calculation
Description
Qty
Value
Total cost
for 5 years
Who
else
contrib
uted to
the
change?
What
activity
did you
displace
?
What
would
have
happen
ed
without
us?
Does
the
outco
me
drop
off in
future
years?
Total PV
(present
value)
Increase in
income
100
12,000
60,00,000
10%
5%
10%
5%
43,86,150
Increase in
happiness and
well-being
100
8,000
40,00,000
10%
5%
10%
5%
29,24,100
Triggering
consciousness
on the benefits
of Green- tech
for
environment.
150
4,000
30,00,000
10%
5%
10%
5%
21,93,075
Total PV (Present Value) = 95,03,325
Description
Value (Rs)
Input Value (Spent by First Source) (IV)
16,08,200
Total Present Value (TPV)
95,03,325
Net Present Value (TPV- IV)
78,95,125
Social Return on Investment (PV/NPV)
5.91
SROI Interpretation
For every one rupee spent on the project, a social value of 5.91 was generated through the
project. This SROI suggests that the investment is likely to continue generating social value
over time, potentially leading to sustained positive outcomes for the participants who were
trained. Overall, an SROI of 5.91 indicates that the investment is generating substantial social
value relative to its cost, suggesting a potentially effective use of resources in terms of social
impact.