ralli
e
s
2022 Girl Scout Cookie Program
®
ACTION PLAN
& APPENDIX
This Girl Scout Cookie Season will be an adventure like no other.
Girls are ready to Climb with Courage — and so are you. So let’s
get started!
Let’s rally
&
climb!
Here is what we we cover today:
• Planning and Considerations
• Ways to include older Girl Scouts to take
the lead
• Activities to do at your rally
• Resources available to you
CONTENTS
NEW COOKIE
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
ACTION PLAN
& APPENDIX
IN-PERSON EVENT PLANNING
Setup
&
considerations
An in-person rally is a tried-and-true way to get girls pumped for the Girl Scout Cookie Season.
Here are a few items to consider when choosing to meet in person:
Girl Scout Only or a Family Event:
Cookie Rallies can be either a Girl Scout only event or family event. With a family event, Caregivers can
learn ways to support their Girl Scout during the cookie program. This will determine if you want to focus on
the Family Cookie Entrepreneur Family Pins or the Cookie Badges (both new or old depending on your
troop) or activities for a fun patch or all three!
Facilitators:
Girl Scouts
®
Cookie Captains make great rally leaders. They can run stations or offer cookie season
knowledge. These can be Juniors Girl Scouts and up.
Troop Meeting or Special Event
Your cookie rally can be during a regular troop meeting or a special time.
CONTENTS
NEW COOKIE
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
ACTION PLAN
& APPENDIX
sample Agenda
IN-PERSON EVENT PLANNING
1. Set-Up - 1 to 2 Hours
a. Prepare materials and create examples
b. Set-Up Activity Stations
2. Welcome and Check In - 10 minutes
a. Check Girl Scouts in for attendance
b. Provide name tags or welcome activity
c. Welcome Girl Scouts with high energy and excitement.
d. Provide directions about station rotation or time amounts at
each station.
3. Stations - 10 - 20 minutes per station
a. Rotate thought stations
i. Business Ethics
ii. People Skills
iii. Goal Setting
iv. Decision Making
v. Money Management
4. Wrap-Up - 10 minutes
a. Thank everyone for coming
b. Patches
CONTENTS
NEW COOKIE
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
CUSTOMIZABLE AGENDA >
ACTION PLAN
& APPENDIX
ACTIVITIES
CONTENTS
NEW COOKIE
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
ACTION PLAN
& APPENDIX
Adventurefuls
™
SWAP
Swap out last season’s booth wearables with an
Adventurefuls-inspired charm.
Girls decorate key tags to look like the new Girl Scout Cookie™ and
turn them into SWAPs, pins or necklaces — all while learning about the
delicious ingredients.
• Great for booth marketing!
ACTIVITY
Supplies:
• scissors
• tape or glue
• key tags
• safety pins and/or string
• felt
• pipe cleaners
• markers
• paper
• hole punch
NEW COOKIE
ACTION PLAN
& APPENDIX
CONTENTS
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
INSTRUCTIONS >
ACTION PLAN
& APPENDIX
Say hello to the Girl Scout
Cookie
™
mascot from
Down Under!
Introduce girls to their
cuddly new friend by
engaging them in a mascot-
inspired craft and teaching
koala fun facts. But rst,
have girls take a quiz
together to see how
much they know about
their new friend!
Koala-ty
friends
MEET THE MASCOT
MASCOT
ACTION PLAN
& APPENDIX
NEW COOKIE
CONTENTS
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
KOALA QUIZ >
KOALA FUN FACTS >
KOALA POUCH PLATE >
RALLY ACTION PLAN >
ACTION PLAN
& APPENDIX
Koala pouch plate
Supplies:
• paper plates
• markers or crayons
(gray & black)
• scissors
• tape or glue
• cotton balls
• string
• stapler
• hole punch
Teach girls about koalas and joeys with this simple paper plate craft.
Using paper plates and markers, girls can make a baby koala and tuck it
into the mother’s pouch.
ACTIVITY
MASCOT
ACTION PLAN
& APPENDIX
NEW COOKIE
CONTENTS
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
INSTRUCTIONS >
ACTION PLAN
& APPENDIX
Virtual group activities
Captivate your attendees with these virtual-
ready games and activities:
• Post a poll:
Ask girls about their favorite Girl Scout Cookies
®
and rewards items
• Seek and nd:
Oer prizes to girls who can nd the hidden
images in adventure scenes
• Chat it up:
Ask girls about their favorite part about
participating in the Girl Scout Cookie Program
®
ACTIVITY
GROUP
NEW COOKIE
CONTENTS
MASCOT
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
SEEK AND FIND >
ACTION PLAN
& APPENDIX
Setting a goal is an
important — and
exciting! — part of
the Girl Scout Cookie
Season.
Teach girls all about
dierent types of goals.
Then inspire them to
set a Girl Scout Cookie
™
goal and work toward
achieving it with a goal
tracker activity.
Fearless
goal-getters
GOAL SETTING
GOALS
SAFETY
TEENS
ACTION PLAN
& APPENDIX
NEW COOKIE
CONTENTS
MASCOT
GROUP
REWARDS
BOOTH
MARKETING
THE GOAL TREE >
RALLY ACTION PLAN >
ACTION PLAN
& APPENDIX
The goal tree
ACTIVITY
Inspire girls to keep climbing throughout the season by oering
this mascot-inspired goal tracker.
They can ll in package goals, attach images of rewards they want to
earn, or write what they want to do with their cookie earnings.
• This activity gets girls one step
closer to earning one of the NEW
Cookie Business badges!
Supplies:
• cardstock
• pipe cleaners
• scissors
• clip art
• hole punch
• tape or glue stick
• markers
• template & clip art
Optional: Bring the
outside indoors by using
a branch or twig instead
of a pipe cleaner.
GOALS
SAFETY
TEENS
ACTION PLAN
& APPENDIX
NEW COOKIE
CONTENTS
MASCOT
GROUP
REWARDS
BOOTH
MARKETING
INSTRUCTIONS >
ACTION PLAN
& APPENDIX
Cookie entrepreneurs
are always coming up
with fresh new ways
to market Girl Scout
Cookies
®
.
Try out this booth
marketing activity
or encourage girls
to brainstorm their
own ideas.
Girl Scout
Cookie
™
ingenuity
BOOTH
MARKETING
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
NEW COOKIE
CONTENTS
MASCOT
GROUP
GOALS
REWARDS
COOKIE MENU BOARD >
RALLY ACTION PLAN >
ACTION PLAN
& APPENDIX
ACTIVITY
Girl Scout Cookie
™
menu BOARD
Girls can create cookie menu boards and customize them with
their goals and Girl Scouts
®
Hometown Hero organization.
Feature the menu board by taping to
a table, placing in a picture frame or
attaching to a sandwich board.
Customers love to see girls’ goals
on display!
Supplies:
• 22″x28″ poster board
• tape or glue
• scissors
• markers
• template & clip art
Optional: Give the
troop’s Girl Scout Cookie
™
menu board a little extra
pizazz by using stickers
and other decorations.
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
NEW COOKIE
CONTENTS
MASCOT
GROUP
GOALS
REWARDS
INSTRUCTIONS >
ACTION PLAN
& APPENDIX
ACTIVITY
Safety bingo
Girls will tune into these tips when they play Girl Scout Cookie™
safety bingo at the rally.
Whether you play all at once in large groups or play as girls go through
stations, it’s a fun way to promote safety smarts.
Supplies:
• bingo call sheet and cards
• markers
Optional: prizes for winners
use the buddy
system
safeguard money
SAMOA s
girl scout
S’MORES
TREFOILs
ROAD
SAFETY
ADVENTUREFULs
TOFFEE-TASTIC
TAG A L ONGs
LEMON-UPs
E
Koala
Be Streetwise
hello my name is
Jane
PROTECT PRIVACY
DO NOT ENTER
THIN MINTs
ADVENTUREFULs
S
Koala
Show you’re a
girl scout
hello my name is
Jane
PROTECT PRIVACY
DO NOT ENTER
use the buddy
system
SAFETY
TEENS
ACTION PLAN
& APPENDIX
NEW COOKIE
CONTENTS
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
BINGO CARDS >
ACTION PLAN
& APPENDIX
MARKETING
Digital Cookie
®
photo booth
Say, ‘cookies!’ Set up a booth to take photos and videos for
business pages on Digital Cookie.
Provide photo props featuring Girl Scout Cookies
®
, goals or marketing
messages. Girls can even make DIY props out of empty cookie packages!
Top Tip
Before they enter the booth, ask them to write down their top
online marketing strategies. Then turn the tips into a word cloud and
share back with girls after the rally.
Ask a Girl Scouts
®
Cookie Captain to lead a session on how to
optimize their Digital Cookie sites and how to use social media
to market to customers.
Photo props promote the new cookie!
Supplies:
• wooden craft sticks
• tape or glue
• scissors
• template
• backdrop (i.e., a solid-
colored blanket, blank
wall or even a green
screen)
CONTENTS
NEW COOKIE
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
PHOTO PROPS >
VIDEO GUIDELINES >
ACTION PLAN
& APPENDIX
PITCH PRACTICE
MAKE A PITCH
Provide a script template and give girls time to practice their pitches.
They can write their script for either in-person or virtual selling.
• This activity gets girls one step closer to earning one of the
NEW Cookie Business badges!
Supplies:
• pitch template
CONTENTS
NEW COOKIE
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
ACTION PLAN
& APPENDIX
resources
Little Brownie Website: https://www.littlebrowniebakers.com/
GSUSA Volunteer Cookie Resources Website: https://www.girlscouts.org/en/
members/for-volunteers/cookie-resources-troop-leaders-volunteer.html
Cookie Rally in Box Kit from GSNMT
• Items to have photo/video booth station
• Items to practice booth skills
• Items for Adventurefuls SWAP, Cookie Menu Board and Goal Setting
Activity
• Items for Safety Bingo
• Directions for all stations in Rally in Box Guide
• Limited Cookies Available
for testing
• Troops/SUs will have to provide some supplies like scissors and glue depending
on the number of Girl Scouts
•
CONTENTS
NEW COOKIE
MASCOT
GROUP
GOALS
REWARDS
BOOTH
MARKETING
SAFETY
TEENS
ACTION PLAN
& APPENDIX
The GIRL SCOUTS
®
name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA.
The LITTLE BROWNIE BAKERS
®
name and mark, and all associated trademarks are owned by Ferequity Inc., an aliate of Ferrero Int’l, S.A. ®, ™ & © 2021 Ferequity Inc. CWC_050421
