Reach your most valuable customers this holiday season

Reach your most

valuable customers

this holiday season

The holiday season has a magical way of sneaking up on us, however, with ongoing inflation and an uncertain

economy, shoppers have begun to plan ahead to ensure they get the right gifts at a stellar price. To make your

customers holiday wish list, advanced planning with a mix of targeting tactics will be key. Let’s dive into last year’s

performance, then analyze trends to utilize with Oracle Advertising for your fast-approaching holiday campaign!

Top holiday 2022 consumer spend influences

For the second year in a row, retailers pulled holiday sale events forward to ensure consumer buying power,

helping

increase overall eCommerce sales 9.8%

YoY in October.

With inflation in mind, retailers applied deeper discounts to entice customers to purchase goods. For instance,

the

toy category jumped from an average 19% discount in 2021, to a 34% discount in 2022

Consumers spent more in household essentials

, like food, beverages, clothing and beauty products as travel

rebounded and holiday entertaining recommenced.

Retailers will need a variety targeting tactics in the 2023 holiday season

As an uncertain economy continues to rattle consumers, holiday purchases will extend towards gift and hosting

categories like food, clothing, and toys, over more costly “self-gifting” items in electronics and home furnishings.

To win customers over in this competitive holiday season, advertisers must utilize various targeting tactics to

persuade, both bargain toy shoppers and the affluent redecorators, to purchase.

Target consumers by content engagement and past shopping behaviors

Capture consumer attention across the open web by surrounding relevant articles about gift

guides or top holiday deals with

Oracle Contextual Intelligence

. Take your targeting to the next

level by utilizing

Oracle Audiences

, which are enriched with past holiday purchase behaviors, to

help you reach relevant customers across social, connected TV and more.

Add value to purchases by providing convenience and speed

When you can’t win on price alone, tout added value offers like free shipping, buy now-pay later,

gift wrap or ship-to-store. To find consumers who value in convenience shopping, utilize Oracle

audiences like subscription buyers, retail app users or grocery delivery.

Start holiday promotions early, then re-engage consumers for loyalty

To win customer loyalty, retailers should kickoff holiday prospecting campaigns well ahead of

November. Once the first product is purchased, recognize upsell opportunities with

Oracle

Enrichment

insights, and then utilize

Oracle OnRamp

to kick off 1st party audience campaigns that

can help retain consumer discretionary purchases throughout the season.

Reach your most valuable consumers and prospects this holiday season

Oracle Audiences

Find your intended audience nearly anywhere they

engage online with the precision and reach you’ve come

to expect with Oracle Audiences. Check out a few

audience examples for your holiday campaigns below:

Pricing Behaviors

• Deal Seekers and Bargain Hunters

• Gift Shoppers High Spenders

• Holiday Spend Range Very High ($3000+)

• Holiday Outlet Stores High Spenders

• Luxury Shoppers

• Post-holiday Bargain Shoppers

• Price Conscious Holiday Shoppers

• Top Holiday Spenders

Convenience Shoppers

• Apparel Subscription Services

• Department Store Apps

• In-Market Grocery Delivery

• One Stop Holiday Shopper

Shopping Timeframe

• Black Friday Department Store Shoppers

• Cyber Monday Luxury Shoppers

• Early Bird Holiday Shoppers

• Last-Minute Holiday Shoppers Spenders

• Post-Holiday Bargain Shoppers

Holiday Shopping

• Artisanal Gift Buyers

• Children’s Products Holiday Shoppers

• Consumer Electronics Holiday Shoppers

• Crafty Holiday Shoppers

• Digital Gift Givers

• Holiday Vehicle Buyers

• Luxury Holiday Shoppers

• Teen Apparel and Holiday Gift Shoppers

• Winter Holiday and Christmas Season Travelers

Holiday Media & Events

• Holiday Movie Theater Goers

• Holiday TV Viewership

• Winter Activity Enthusiasts

Cooking & Entertainment

• Big Bakers

• Holiday Food Buyers

• Holiday Local Restaurant Diners

• Holiday Super Entertainers

Custom Audiences & Contextual Segments tailored to your brand

Save time in campaign planning by reaching out to your Oracle team for insight-driven

strategy recommendations. If off-the-shelf solutions don’t meet your needs, our

custom contextual segments, audience targeting, and brand suitability segments will.

NEW! Oracle Content Affinity Targeting

Utilize privacy-friendly targeting segments based

on the content consumption patterns of people-

based cohorts.

• Casual Wear and WFH Clothing Buyers

• Golf Lovers

• Luxury Fragrance Buyers

Oracle Contextual intelligence

Oracle Contextual Intelligence is designed to help

marketers analyze complex content at scale so they

can connect with relevant people at the right

moment. See contextual targeting sample segments

for your holiday campaigns below:

Contextual Categories

• Children's Games and Toys

• Desserts and Baking

• Coupons and Discounts

• Games and Puzzles

• Gifts and Greeting Cards

• Holiday Shopping

• Men’s Outerwear

• Outdoor Decorating

• Party Supplies & Decorations

• Theater Venues

• Travel

• Sales and Promotions

• Sports Video Games

• Women’s Jewelry and Watches

• Christmas

• New Years

Predicts Categories

• All Things New Year

• Alpine Vacations

• Christmas

• Gift Giving

• Hanukkah

• Holiday Shoppers

• Movies & Entertainment

• Parents of Young Kids

• Trending Toys

Sentiment Categories

• Positive Love

• Positive Happiness

Let

Oracle Advertising

help you activate your holiday campaign today!

*Segment availability vary by platform and geography, contact your account manager to surface.

Reach your customers and prospects everywhere

Consumers are more digitally connected through smartphones,

laptops, gaming consoles, and TVs than ever before. They also

seamlessly bounce across many devices, media formats, and platforms throughout a typical day

while expecting a consistent customer experience. Utilize Oracle Audiences to develop a

cohesive audience strategy that is portable across platforms and allows you to find your

intended audience wherever they engage.

Addressable TV

Segment TV viewers by adding Oracle audience targeting to households

through Video On Demand (VOD) or linear TV via cable, satellite, and set-top-

boxes. Leverage partnerships with DirecTV, Dish, or Sling to avoid wasted

media spend and increase ad relevancy for engaged TV viewers.

Commerce Platforms

Don’t just rely on making the shopping list; engage relevant consumers who

are actively shopping in the moment through some of the largest e-commerce

platforms like Amazon and Wal-Mart.

Connected TV (CTV)

Explore connected TV with a fully immersive ad experience of sight, sound, and

motion. Audiences by Oracle can help you deliver ads to valued customers and

prospects on over ten endemic and programmatic CTV platforms, including

Hulu, Amazon Fire TV, Sling, Samsung, and Roku.

Demand Side Platforms (DSPs)

Expand your reach into the open internet by utilizing a Demand Side Platform

(DSP) to activate the depth and breadth of data found in Audiences by Oracle,

available across all major DSPs, including Google, MediaMath, The Trade Desk,

Xandr, and more.

Social Platforms

Capture the attention of a highly engaged and logged-in user base across

social platforms such as Facebook, Pinterest, Snapchat, and Twitter. Oracle

Audiences, particularly those built from purchase data and other offline signals,

complement native behavioral targeting signals available on these platforms.

Streaming Audio

Engage your target audience, whether they are rocking out to their favorite

music or actively learning through podcasts on platforms such as Pandora and

Spotify.

Let

Oracle Advertising

help you activate your holiday campaign today!

*Segment availability vary by platform and geography, contact your account manager to surface.